XERJOFF BLENDS DE VENOGE LOUIS XV PARFUM
A synergy of tradition, passion and expertise collide resulting in a unique fusion of artistic exploration with The House de Venoge, one of the most important wine libraries in Champagne.
President and CEO of the Champagne maison, Gilles de la Bassetière, and Xerjoff CEO and Founder, Sergio Momo, have endeavoured in an exceptionally rare exchange. Bottled in Épernay in the Champagne region of France, The House de Venoge and Xerjoff have worked together on an exclusive champagne blend as well as a new perfume that has entered the Xerjoff Blends collection.
Louis XV 1722 perfume is emblematic of a true celebration, a fresh and original composition which lifts the spirits and stirs the senses. The irresistible, oriental woody blend opens with metallic notes, mirroring the sensation the champagne creations instil in the senses, slowly revealing warmer, seductive nuances on the skin as time goes by.
The cultural exchange of ideas and experiences in the creation of a new perfume with The House de Venoge also sees a new drink creation so rare and unique, the grapes were specifically selected to perfectly blend with the Champagne’s dosage selected by Sergio Momo alongside the de Venoge Master Blender, with three exceptional creations; Blanc de Blancs, Blanc de Noirs and Rosé.
The perfume gets its name from the reign of the king of France and Navarre (1st September 1715 to 10th May 1774) and was the period in which the sparkling wine of Champagne obtained its letters of nobility at court. It all began in 1722, with the coronation of the young king in the cathedral of Reims. The celebrations that followed saw it served for the first time.
In the second half of the seventeenth century, perfume was introduced as a prestigious essence to wear when presenting oneself to the king. In a certain sense, the concept of perfume as an essential element of everyday life was being formed.
Under Louis XV, the Court of Versailles was nicknamed the “Perfumed Court”, because it was necessary to wear a different perfume every day. The Marquise of Pompadour (1721-1764), the king’s lover, was passionate about perfumes on which she spent large sums of money.
At the same time, this refined woman and patron of the arts developed the art of presentation, particularly with the use of crystal or porcelain bottles for her perfumes.
